Thoughtfulness, A Better Ride For You and Me - Land Transport Authority
After the first Thoughtfulness campaign was well received, we were faced with a challenge the following year: how do we make our message even more memorable? We did two things: bring Martin, Glenda, Stacey, Hannah and Benny into the 3D realm and write a catchy new song animated in full 3D.
Our second campaign cemented the gang's permanence in commuter's mindsets, which is why you still see them when you take the train today.
Thoughtfulness Music Video
