Capitaland - NomadX Instagram Campaign

Can retail be exciting again?

The Task

The retail scene in Singapore is in dire straits. So how does NomadX, a new retail space, connect with a socially savvy, technologically adept younger audience? Traditional media is out. Even Facebook is seen as too old. We were tasked with bringing their one and only means of communication - Instagram - to life. Through arresting visuals, smart copy and kinetic videography, we did.

Valentine’s Day Campaign

Spring Cleaning

Lookbook

New Year Celebration

Halloween

Pre-launch Teaser