Peel Fresh — BREED

Peel Fresh Social Media

When we took over the Peel Fresh social media accounts, they were facing low engagement rates.

We decided to revamp their content, changing the art direction and copy tone, creating more videos and introduced clear and strong themes for each month.

Our strategy worked. The Peel Fresh Facebook page now has almost double the organic page reach (808 before to 1507 after), maximum post reach has increased almost 6 times (1300 before to 7500 after) and engagement rates have gone up 224%.

Activation/Video content: Wait Fresh

Here's an example of leveraging on an activation idea to create with video and social media content.

Video content: Kale & Veggie Juice Taste Test

To launch our new Kale & Veggie juice, we decided to let veggie haters be our best spokespeople in our video. The video was accompanied by bus wraps, in-store POSM and social media posts promoting the benefits of kale.

Facebook Thematic Posts

Here's a few examples of the more engaging content we created for Peel Fresh's Facebook daily posts.