YourSingapore Rebrand - Singapore Tourism Board
When BBH was tasked with rebranding the iconic and well-loved tourism campaign 'Uniquely Singapore', it was a daunting task and one we knew had to be truly different to succeed. So we asked ourselves, does a logo need to be static? What better way to reflect this island of transformation than with a logo that is ever-evolving, never still?
Each iteration is how one might see Singapore when they make it theirs. Some make it playful. Some make it tropical. Some make it all about the nightlife. There is no one official logo, but infinite variety, as many as there are people. This was how the destination branding was brought to life.
