What's Your SkillsFuture Story? - SkillsFuture

SkillsFuture is a series of government initiatives encouraging all Singaporeans to deepen their existing skills
and learn new ones.

To help spread their message of lifelong learning, we selected three Singaporeans from different walks of life, united
by one passion – their love for learning. We then profiled their unique stories in a series of films, hopefully inspiring
other Singaporeans to write their own stories.

The Curious Cook - Asyraf's Story

Charting My Own Path - Ashley's Story

Shooting For The Stars - Tanujah's Story

Key Visuals

On top of profiling them in videos, we also featured the three profiles and more in our key visuals, which were used as OOH and other collaterals.