How we built on our client’s past work and created a viral hit.
The Task
Singaporeans have a great sense of humour. However, when you look at the media landscape during National Day, the sheer amount of emotional, heartstring-tugging videos would make you think otherwise. For a brand like Texas Chicken who wanted to launch their Sambal Chicken offering during that period, that just wouldn’t do. They wanted to cut through the clutter in a big way, while building on their previous Sambal campaigns.
The Solution
We asked: what kind of video would make Singaporeans sit up take notice while still taking something from our past 2 sambal campaigns? Our answer: a hilarious rap battle between our two auntie protaganists.So we wrote up a song, set it to a catchy track and had the both of them battle each other in a music video which had its tongue firmly in cheek.
